Welcome to the world of touch screens, mobile phones and online shopping. It seems interacting with businesses via technology is becoming increasingly popular each year and the horizon indicates that this isn’t going to change. Interactive marketing is undoubtedly the future of advertising and is a cost effective means of attracting new audiences from just about any location in the world. With over 34 million users online in the Oceania/Australia region and approximately 15 million mobile users in Australia, the people are there and willing to indulge and interact with any content you can throw at them. In order to determine whether interactive marketing could assist you and your business, we must first define such a technology.

To put it simply, Interactive marketing is the method of advertising interactively utilising technologies such as the World Wide Web, DVD-ROM’s, mobile devices and online gaming. Users are able to stumble upon products and/or services you offer and then dig deeper if they choose to find out more. It’s all about enticing the user to click further and ultimately contacting you for more information. Such marketing techniques, either online or offline, are not new to marketers although it is a method of advertising that is often ignored or neglected. Many businesses, especially those ran by people who are not familiar with such technologies, are hesitant to invest in something they are not sure about. It is understandable though.

The Internet is a diverse place and there are many 축 구 토 토 사 이 트 contributing factors that shy people away from utilising it to its full extent, however there is also a huge amount of potential in advertising in such a medium that cannot be ignored. Take this example; the idea of posting an advertisement for a PC gaming centre within an online gaming world is just phenomenal. In one advertisement, you have instantly gained the attention of thousands of different gamers who are all extremely interested in the service that you offer for an extended period of time. It’s being able to target your market so specifically and so easily without spending a fortune that makes interactive marketing such a brilliant opportunity for small and large businesses alike.

There are obviously a number of different platforms that business owners can employ to market their organisation interactively. These branch over a number of technologies and can also interact with each other by linking users from one medium to the next. It is the idea that a user can be playing a game, see a great advertisement, click on a link and view the website at his/her own leisure that makes the world of difference. To ensure that your business is making good use of the technologies available to it, a marketing plan designed specifically for interactive marketing should be developed and the following methods of advertising should be considered.Interactive CD’s: The thought of handing someone a business card that can also provide them with copious amounts of information relating to your business is an exceptionally unique method of marketing.

People swap business cards each and every day and half the time those cards end up in the trash. Wouldn’t it be great if there was a means of enticing them to learn a little more about your company and all they had to do was insert your card into their computer? We all sit in front of a PC for numerous hours a day and inserting a CD into one’s CD-ROM drive is just as simple as opening a book.Marketing DVD’s: Advertising at tradeshows, exhibitions and large events is all about catching people’s attention. So many potential customers walk in and out those doors without even looking twice at half of the stands on display. Marketing DVD-ROM’s can provide business owners with the facility of showcasing their products and services on a larger screen. Should a potential buyer be interested, they have the opportunity to interact with the DVD to find out more whilst asking questions along the way. Businesses can also offer copies of the Marketing DVD in order to reinforce their products, services and branding.